New CRM Tool Mines Email Interactions

Customer relations are complex. In a bid to simplify them, Bullhorn introduced a new tool called Pulse. Computer World claims,

“Pulse is a new, stand-alone software-as-a-service product that’s designed to give user companies instant insight into the health of their relationships with customers and other contacts. Using a built-in email-tracking system, Pulse automatically mines email communications and analyzes them in real time.”

It goes without saying that the companies who will receive the most benefit from this tool are those who deal with a multitude of customer complaints, queries and comments. It delivers cross-department visibility into who knows who, who has strong relationships and who engages the most with certain organisations.

The great thing about this tool is it doesn’t matter what email system your company uses. Bullhorn’s passive email tracking is integrated with Outlook, Gmail, Office 365 alongside social media platforms such as Twitter and LinkedIn.