Mid Roofing Website Usability


Mid Roofing are roofing specialists based in Hamilton. They provide professional roofing services throughout Hamilton, Waikato & Auckland.

Let’s take a look at the usability of their website.

The site has good design. Easy to navigate around. The site has good call to action which is clearly visible to users. The site has the business phone number at the top and a contact form right in front of the site visitors.

Let’s take a look at the website from SEO perspective.

  1. The title of the home page does not says what the business does.
  2. There is no H1 tag in the page.
  3. The meta tag is same across all pages of the website.

Google looks at all these points in order to index the website in the search results.

The site is not optimized from SEO perspective and will not rank well in Google search results. That means the website will not generate many leads until this is fixed. However Duoplus will be fixing this for them.

Here’s the link to Mid Roofing website if you want to take a look: midroofing.co.nz

Looking for  Hamilton Roofing  Specialist, Call Mid Roofing today on 0800 643 7663