How do you present an award-winning show home to greatest effect? How do you create an impact or impression that lasts long after the visitors have left?
Today we look at show homes in Cambridge NZ. We don’t have time to look at all show homes in Cambridge so we will concentrate on the gold award-winning Pukekura show home presented by Urban Homes – the most awarded Hamilton Master Builders in recent years.
The first thing Urban have done well is to make the show home easy to find on their website. The link is immediately visible on the main menu.
They also do well to make sure the viewer knows that this show home has received multiple Master Builders awards. This is paired with a few short, but well-crafted paragraphs.
“…the latest show home offering from Urban Homes, epitomises country craftsmanship and showcases the company’s passion for perfection.”
“Rustic country living meets high-end design in this show-stopping Cambridge home, crafted by none other than the 2019 National Show Home Award winner, Urban Homes.”
What follows is an exceptional piece of technology that allows you to “walk through” the Cambridge show home home in 3D. You can see every aspect of the kitchen design, walk through to the master bedroom, and enjoy every corner of the beautiful living room.
Following the walk through is a gallery of dozens pf professional photos that showcase the home in all its beauty. You get to see the impressive effect of the stone pillars at the entrance, the warm glow of the bricks used in the living room, the light coming into the bedrooms, and the luxurious feel that comes from the tiling in the bathroom.
This is a beautiful example of show homes in Cambridge NZ. It is presented magnificently to reveal the excellence and beauty in the materials and craftsmanship, as well as the attention to detail that contributed to winning so many awards.
Congratulations to Hamilton builders, Urban Homes on this stunning show home.
McClelland Refrigeration provides heat pumps and refrigeration throughout Dunedine and Otago. They sell New Zealand efficiency leading heat pumps brand – Fujitsu Heat Pumps and also provide servicing of heat pumps.
Let’s see the usability of the website. How easy it is for visitors to navigate throughout the website.
The website has got a clean and modern design with clear call to action on the home page. Has phone on the header right side which is clearly visible for site visitors.
The website is easy to navigate around and has got a button on the home page which takes them to the heat pump special page which lists out the different special running currently.
Chubb Security are New Zealand leading locksmiths and provide mobile locksmith throughout New Zealand.
Let’s see how easy it is for website visitors to use the website.
The website has a nice and clean design. It has all the information about what services they provide on the home page which is really good for website visitors because they feel they are on the right website.
The website has clear call to action such as business phone number and booking appointments.
Suggestion: There’s not enough spaces between the sentences which makes it not that easy for readers to read quickly.
Mid Roofing are roofing specialists based in Hamilton. They provide professional roofing services throughout Hamilton, Waikato & Auckland.
Let’s take a look at the usability of their website.
The site has good design. Easy to navigate around. The site has good call to action which is clearly visible to users. The site has the business phone number at the top and a contact form right in front of the site visitors.
Let’s take a look at the website from SEO perspective.
The title of the home page does not says what the business does.
There is no H1 tag in the page.
The meta tag is same across all pages of the website.
Google looks at all these points in order to index the website in the search results.
The site is not optimized from SEO perspective and will not rank well in Google search results. That means the website will not generate many leads until this is fixed. However Duoplus will be fixing this for them.
Here’s the link to Mid Roofing website if you want to take a look: midroofing.co.nz
Jenco Electrical are Registered Master Electricians based in Auckland. They provide all kinds of electrical services in Auckland.
Let’s review the usability of their site.
The design of the site is simple and clean. The site has the business phone number at the top of the page which makes it easy for site visitors to call the business. They have 3 testimonies on the home page which can build trust among website visitors.
From marketing point view, the site does not have a clear call to action which is visible to the site visitor when they are on the website.
The site is built using Joomla CMS which uses an outdated version of Joomla, which is not supported now. And it’s so confusing to make changes to the website using the Joomla Editor.
Now Lets talk about WordPress CMS. The most popular CMS on the web. It’s easy to make changes to the website using the WordPress Editor and the CMS is updated frequently and has a larger community base. So WordPress is far better than Joomla.
The National Business Review’s website is a hub of news and sources relating to New Zealand’s business environment. To make the website more usable for a wider demographic, the site offers a Chinese section with articles typed in Chinese alongside a Chinese stock market table. Although this is great for Chinese users, it does little for users of other denominations.
The site uses two tab bars – the larger blue one and the dark grey one. The dark grey tab bar looks like it’s supposed to be sub headings of the main tab bar. However it is not. This makes it confusing and difficult to naviagte.
The Roger Ramsey Building website exists to promote these Waikato renovations experts services. So the sites ability to promote these services will be kept in mind when judging it’s usability.
Information is displayed in a clear and accessible way. This is evident through the homepage text. Instead of large blocks of text, it is broken up into short sentences, bulletpoints, different fonts and a photo is used to break it up further.
While the bulletpoints on the homepage illustrate services offered, it’s difficult to find these services explained anywhere else on the site. Additional pages or galleries with this information may make the site more user friendly if the user is after this information.
The site doesn’t have any e-commerce capabilities – and so it shouldn’t. Sites for renovations can’t have e-stores due to them offering unique services with differing prices.
Chubb’s e-store has good usability. Navigation is easy as the tab is clearly displayed in a no-nonsense manner. Also products are divided into categories making it easier for customers to find exactly what they’re looking for. For example, if a customer was wanting locksmiths in Auckland, they could either use the services tab or the search box. This choice allows visitors to use their most familiar approach.
The BBC is an incredibly well known British broadcasting corporation. As such, it is expected that their website meets up to their high renown status.
The BBC website is chocked full of information and pages. While there is a lot of information to take in, BBC makes a conscious effort to make the site navigational. The top tab categorizes different areas effectively. There is also a search bar with thousands of results right at your fingertips.
The BBC website follows a familiar approach of other broadcasting company websites. Categories are typically genre’s eg News, Sport, Weather etc.
They also use an easy to remember URL – bbc.co.uk . This makes it easier for repeat visitors to find the site again.
Another nice feature is colour schemes relating to each category. News is auburn, Sport is yellow, weather is aqua, iPlayer is pink, TV is black and radio is black. These color schemes are incorporated on the different pages. It would have been more effective if different colours were used for TV and radio.
Overall BBC has met high standards expected of their website.
The Fujitsu heat pumps website has proved difficult to navigate and read. The information is very compacted and is set out in three columns causing it to be an eyesore. The side links are formatted to appear like banner advertisements which cause them to be brushed over even though they are just internal links.
The site does have a good load time though. And all links appear to be working. These are the pages only redeeming points; apart from these it is an ineffective page.