With the release of it’s new Internet TV service, Spark is seeking out 70,000 lightboxers. These lightboxers or users will be among the first in New Zealand to trial Lightbox.
“It is unclear whether 70,000 lightboxers is a bit optimistic for Spark, a company which previously focused solely on telecommunications. When compared to one of Spark’s main competitors, large long-term competitor Sky, this is even more challenging. Sky is currently in over 865,000 homes around New Zealand. With a multitude of channels to choose from, many New Zealanders may need convincing that Internet TV truly is a better alternative.
However Lightbox still brims with potential. Instead of being stuck watching TV in a single location, lightboxers can watch shows from wherever they please using mobile devices. Furthermore there is no installation costs or extra requirements- just Internet access. Furthermore there are no ads so users pay only for what they want to see. Lightboxers can also watch “primetime TV” at whatever time they deem primetime- they are not restricted by program schedules.”
Curated from Online Brands.